I’ve given hundreds of talks. When I started, I did what you are probably doing now. I had a presentation prepared, illustrated with PowerPoint slides. I spoke non-stop for 55 minutes. At the end of my talk, I asked whether there were any questions. Often there was an awkward silence, followed by a few questions.
It never felt right.
Then I did the research.
There’s an evidence-based way to give a talk. Everything I was doing was the opposite of what the evidence suggests.
I changed my presentations. The impact was immediate and transformational. The feedback I received was enthusiastic. My speaking engagements increased dramatically.
My evidence-based approach to giving talks is counter-intuitive and unique. It’s also devastatingly effective.
As an advisor, an important part of your marketing is speaking at client oriented events and giving presentations to plan sponsors and investment committees. If you aren’t aware of the evidence governing effective presentations, you are squandering a major opportunity.
If you want to learn how to give a killer presentation, you can book time for a videoconference here.